1990/08/01

Chefs & Branding

"Branding" and chefs? -- You'd better believe it! : Super Chef
The most talked about issue among chefs and Super Chefs today is branding. Many chefs with only one restaurant talk about building a brand. yet personal brands even among movie stars and athletes are hard to measure compared to coporate brands like Coca-Cola or Nike...
-- Juliette Rossant, Super Chef, p. 207
Branding among chefs gets hotter every day, and Super Chef
Magazine continues to track trends and analyze them.


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