Hello Kitty, Meet Emeril Lagasse

By JULIETTE ROSSANT Last week, Torrance, CA's Daily Breeze ran a story about the 30th anniversary of Sanrio's Hello Kitty, celebrated by one-off designs by celebrities, among whom was -- you guessed it, Emeril Lagasse -- for auction this month to raise money for UNICEF's "Go Girls" campaign and Target House. Hello, Emeril: relevance to brand, please? Forced to do this by some contract? Or the theoretical argument that any media is good media?...