2005/02/07

Julia Child Helped Create the "Author Tour"


By JULIETTE ROSSANT

Julia ChildAt the publishing of the second volume of her Mastering the Art of French Cooking, the late Julia Child was the first ever author to be served up on an "author tour" by its inventor, Jane Friedman, president and chief executive of HarperCollins. It happened 35 years ago, back in 1970,when Ms. Friedman, then a publicist at Alfred A. Knopf, had to schedule Julia Child on morning television shows for her book. "Ms. Friedman added a series of kitchen demonstrations by Mrs. Child at department stores across the country, and - voilà! - the author tour was born," according to an article in The New York Times over the weekend -- click here to read more.

Previous articles:
New Year's Resolution: Eat Well, Help Others
Julia Child Remember'd, by Judith Jones
Todd English: American Chef Gone Wild
Forthcoming on Julia Child: the Spy, the Student, the Master
Suzanne Goin Eats a la Julia Child
Julia Child: The Queen Is Dead


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