2005/05/16

Newsweek Bets on Mario Batali's Basting Brush


By JULIETTE ROSSANT

Mario Batali's basting brushThe upcoming issue of Newsweek -- the people who reported on the desecration of the Holy Koran by US soldiers at Guantanamo Bay and then retracted their report -- lists a silicone basting brush by Mario Batali among the winners of its Design Dozen. (Danny Meyer of Union Square Hospitality Group and Peter Bentel of Bentel and Bentel were also mentioned for their restaurant at MOMA -- see previous article).

Mario's partner is Copco, once a cast-iron cookware designer, now a leading teakettle manufacturer. Copco is not usually a headline-maker -- a recent article that circualted nationwide mentioned a bagel cutter -- but they retail in major chains such as Bed, Bath, and Beyond, Filene's, Hecht's, JC Penney's, K-Mart (look out, Martha!), Kohl's, Le Gourmet Chef, Linens 'N Things, Macy's, Meijer, Sears, Target, Wal-Mart, and Wegman's.

An interesting design note from Newsweek: "He swears his is better than other celeb chefs' because'I designed everything!' " What does that say about other kitchenware -- like the forthcoming "culinary collection" by Todd English (see previoius article)? Let's see... who was Todd's partner again? Oh yes: the HSN's Joy Mangano AKA the Miracle Mop Lady.

Syndrome, from The IncrediblesOr will Newsweek simply retract their Design Dozen choices in about two weeks?

Mario certainly is a busy boy these days. Besides showbiz on the Food Network, he's got a new pizza kit, a new restaurant venture with Nancy Silverton pending called tentatively Mozza, and so on.

Newsweek articles:
Newsmakers: May 9 Issue
The Designer Dozen
The Design Dozen (p 4)
Blog Talk
Design Marketplace

Previous articles:
Emeril Lagasse: iPod ReciPods
Last-Minute Mother's Day: Fresh Pasta
Easter Special: Super Pastry Chef
Get Your piPod for your iPlod
One "Epi To Go," Please!
Emeril Lagasse Lays Apple iPod
Valentine's Tea: Bouquets to Drink
Valentine's Knives: Cut to the Heart
Todd English: Pots and Pans Pucked?
Coffee Puck: Heats in Your Hands

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