Tyler Florence: New Year Buzz

By JULIETTE ROSSANT Perhaps it's all that coffee from the Senseo campaign (see previous article, but Tyler Florence is about to go into overdrive. "2005 was a good year, but 2006 will be even better," he recently told Superchefblog. What's on his plate? He is currently in pre-production of a new Food Network television show scheduled to air in April 2006. His third cookbook will be published in October 2006 by Clarkson Potter (see review of Tyler's previous cookbook). The biggest news, however, is that Tyler is heading back into the professional kitchen, having just signed a deal last week for his own restaurant in Manhattan. He is bubbling over with excitement about Bar Florence, which will serve rustic Tuscan farmhouse cookery to a downtown New York crowd. Construction begins in January and he expects to open as early as April or May, 2006. Shades of Todd English, whose restaurant empire is based on a rustic Tuscan cuisine? Although both chefs have worked at Charlie Palmer's Aureole, Tyler's preoccupation with Tuscan cuisine is just as likely to stem from his surname "Florence" -- which is certainly more Italian-sounding than "English"... Tyler told Superchefblog: My restaurant has been 750,000 people on the Food Network. I have been doing Food TV fulltime for seven years, first one show and now three. I have been on the road. To do a restaurant maintains a certain level of success. It keeps me creative. It is a different platform where no one can pull the rug from under your feet, no one. Tyler has made sure that all his projects are Manhattan-based (the television show is being recorded in a New York studio), so that he can cover them all. Stay tuned for more from Tyler in 2006. Previous articles: Christmas Coffee: Tyler Florence & Senseo Tyler Florence: Eat This Book Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine --> back to superchefblog