Douglas Rodriguez: Chef Cards

By JULIETTE ROSSANT If you are a celebrity chef with multiple restaurants, cookbooks, sauces and spices, maybe some pots and pans, what do you do next in this Digital Age? Well, if you're Chef Douglas Rodriguez, you go snail-mail, of course. That is to say, you get your own line of greeting cards. Douglas has teamed up with Lantigua Designs, Inc. , which specializes in Spanish-language, Latin-themed, bi-lingual cards, to create a new line of greeting card featuring caricatures of El Jefe de la Cocina himself along with some of his most popular recipes: Venezuelan Chocolate Sauce, Orange Cumin Bread and Cuban-Style Roast Suckling Pig -- and a few fun and catchy Spanish sayings, just to keep the spice flowing. You send your amigo/amiga or relativo/relativa one of those cards in the mail and -- hint-hint, nudge-nudge, wink-wink -- they get the urge to splurge on a Douglas Rodriguez restaurant! If you're lucky, they take you along, too! There are two lines of greeting cards: Consejos del Chef (Chef's Advice) Sabor Latino (Latin Flavor) "The flavor of the Latin community is not only found in our food but in our humor, family traditions and music, all of which are conveyed in these distinct cards," says El Jefe in the press release from Lantigua Designs. "It's another way of sending a greeting with lots of Sabor!" Maybe you think greeting cards sent by mail are a bit passe in these days of email greetings? Well, the greeting card market is not dying: Americans purchased nearly 7 billion greeting cards last year, generating about $7.5 billion in retail sales, according to the Greeting Card Association (GCA). Call it indirect direct marketing, or just call it a good idea: salud! Super chef: Douglas Rodriguez Previous articles: Douglas Rodriguez: CHCF Gala Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to superchefblog