Paula Deen: Egg Muffin Machine

By JULIETTE ROSSANT Do you hanker, as Paul Bocuse did, for McDonald's cuisine? (See previous article.) Hate to have to walk in or even roll by the drive-thru window? Well, it may be that Paul Deen feels your pain. Certainly, something has urged her to launch her first small appliance, a signature Paula Deen Egg & Muffin Toaster, complete with recipe card, available in early October 2006 at Wal-Mart stores and online from Walmart, the Food Network, Amazon.com, Lady & Sons website, and PaulaDeen.com -- in time for the winter holidays -- and all for a mere $49.99 (manufacturer's suggested retail price). Partnering with Paula is kitchenware producer Back to Basics in a multi-year endorsement contract for exclusive license on a family of Paula Deen small appliances, electric and non-electric. The firm plans for a blender, iced tea maker, slow cooker, coffeemaker, and food processor in 2007. Paula Deen's egg muffin machine will receive marketing and advertising support from its own webiste www.eggandmuffintoaster.com beginning October 1, from print advertisements in her magazine Cooking with Paula Deen, frm in-store appearances and demonstrations, and from Back to Basics' national TV campaign Q4 2006. Previous articles: World in My Kitchen: Bocuse Chez McDonald's Jamie and Bobby Deen: Road Tasted Paula Deen & Friends [Food Television - complete] [Chefs & Branding - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to superchefblog