The Nigella Effect

By JULIETTE ROSSANT First there was the"Jamie Effect" - Jamie Oliver's campaign to improve British school food meant that companies making junk food for school cafeterias faced shrinking markets and shrinking stock values. Now, there is the "Nigella effect" hitting British pocketbooks. The Nigella Effect started as a run on goose fat after Nigella Lawson described it as an essential Christmas dinner ingredient. Over time, reports Easier Property, well heeled Brits looking for new flats began demanding "proper dining rooms" to entertain in. Out go the "informal kitchen dining" -- popularized Jamie Oliver -- and in come formal dining rooms where guest can eat the fruits of your labor without looking at dirty pots and pans, as Nigella strongly recommends. Since both Nigella and Jamie are now on American airwaves, will we be seeing the same trend States-side, will we Yanks witness a duke-out between informal kitchens and formal dining rooms on our side of the Atlantic? Previous articles: Jamie Oliver: Junk Food Be Cursed Jamie Oliver Betters British School Food FOOD PIX: Jamie Oliver Fat Suit Nora Sands: Nora's Dinners Jamie Oliver Signs Sainsbury's Jamie Oliver New Year: School Lunch Jamie Oliver on Vodafone Live! Jamie Oliver: Real Guts Fat Lady Sings Jamie Oliver Jamie Oliver: School Lunch July 4: East Meets West Wall Street Journal: Beef over Chef Sponsorship? Amazon UK's Steamy Xmas Chefs [Chefs & Charity - complete] [Chefs & Politics - complete] Nigella Lawson on QVC: Stand Aside Boys! Nigella Lawson's Feast Rossant on Rachael Ray's Copetition Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to Super Chef