FOOD FLICKS: French's Mustard: Cheap Sex

By JULIETTE ROSSANT Take your pick of four online videos ("webisodes") by French’s Mustard (owned by Reckitt Bencksinger) for "a modern take" of French's in your life (or not) -- part of a multi-faceted campaign that includes national TV, radio, and print. What they boil down to is faux nostalgia pieces full of silly, cheap sex. In short, they are dull and banal -- but it's important to keep up with what mass-marketers are up to if you want to become a super chef... To generate more buzz, French's is offering a “Food Loves French Love Story Contest” consisting of sumbission of a 200-word storyboard on how food loves French’s Mustard for possible prize of $2,000 and creation of 3D CGI webisode. Bender Hammerling Group is handling the campaign. Food Loves French's Time: [varies between 4 webisodes] Be sure to join us every Friday for more Food Flicks! Previous articles: [Food Flicks - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging, Food Flicks, French's Mustard --> back to Super Chef