Hearst and Food Network Plan Magazine

By JULIETTE ROSSANT The Food Network is moving swiftly to spread its brand power in new directions. Last year FN launched Bobby Flay branded cookware at Kohl's department store along with FN branded cookware (See Super Chef. Now, FN is planning a move to put it on magazine racks across the country in a joint venture with Hearst Corporation. If you don't have an iPod to download recipes in the supermarket, soon you'll be able grab a FN magazine and flip to that stew you just saw on an FN show. Maybe catch up on Tyler Florence's baby news? Or read insightful articles on becoming a chef? Conde Nast Portfolio reported that Hearst has been poaching editors from the Reader's Digest-owned Every Day with Rachael Ray for a new joint venture between Hearst and Scripps, which owns FN. Super Chef contacted Jessica Kleiman, VP Public Relations at Hearst for further clarification: Unfortunately, I'm unable to answer any of your questions at this point because we are still at a very early development stage on a concept in consultation with Food Network. Any speculation about specifics at this point would be premature. That's the same response Portfolio got. So, what would Super Chef's readers like to see in the new magazine? Previous articles: Bobby Flay Joins Food Network at Kohl's Cooking.com Beefs Up Food Network Store [Food Television - complete] [Chefs & Branding - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to Super Chef