NRA: YouTube Hot Chef

By JULIETTE ROSSANT What seems to be the most common gimmick to add some pizzazz to a show? Get your audience to make the show for you. Danny Boome, Rocco DiSpirito and Al Roker's production company are all doing it – to name a few. They are all asking viewers to send in videos that they'll either use for casting or show on air. That means someone else is doing the work – for free. Here is yet another one that Super Chef just received: this time it is the National Restaurant Association which is calling for entries for its YouTube Hot Chef challenge: All professional chefs and home cooks alike are encouraged to submit short videos of themselves preparing their favorite recipes using trendy food and beverage alcohol ingredients. The winner, as selected by fellow YouTube users and the Association, will have the opportunity to showcase his or her creations among a lineup of culinary stars at the world's largest restaurant industry event—the 2008 National Restaurant Association Restaurant, Hotel-Motel Show at McCormick Place in Chicago, May 17-20. The idea is that you make a two-minute video that includes one food and one alcohol from NRA's What's Hot…What's Not chef survey. What's hottest? Tapas or meze, locally grown produce, quinoa, flatbreads, bite-sized desserts, and pomegranates, and artisinal beer. You submit a video and the winner will be given a live 60-minute demonstration spot in the Culinary Scene area at the NRA Show on Saturday, May 17, 2008, at 1:00 p.m., as well as have his/her video featured on the Show Web site. Press release: National Restaurant Association Previous articles: [Food Television - complete] Technorati Tags: superchefblog, Juliette Rossant, super chef, celebrities, chefs, food, restaurants, cooking, branding, cuisine, blogging, food blogging --> back to Super Chef