There is plenty of sand, just like Las Vegas, and now there are plenty of celebrity chef deals. Dubai may be an import/export/free trade hub, but it is also a tourism destination -– just like Vegas.
Jamie’s Italian is a franchise brought to the Middle East by Jawad Business Group. The Bahrain-based group and now Jamie Oliver regional franchiser is already deep in other restaurants: Aran, Burger King, Chili’s, Costa Coffee, Delifrance, Dairy Queen, Great Kabab Factory, Magic Wok, Papa John’s, Romano’s Macaroni Grill, Thai Express, and Tilly’s.
Festival City is a project of Dubai’s Al Futtaim Group: they will be the landlords.
Jamie isn’t alone in Dubai, nor is he the first.
What? No American Celebrity Chefs?
As a result of its proximity to Europe – there are more European chefs.
Then again, let’s wait a little and see.
(Image of Jamie Oliver from the Mirror)