
The BBC takes a look at how chefs in Britain have risen to celebrity chefs and even “superchefs” (apparently, the British spelling) in The Rise of the Superchef.
The Rise of the Superchef (Part 2 of 5)
Time: 10 minutes 44 seconds

The BBC takes a look at how chefs in Britain have risen to celebrity chefs and even “superchefs” (apparently, the British spelling) in The Rise of the Superchef.
The Rise of the Superchef (Part 2 of 5)
Time: 10 minutes 44 seconds
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Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)
(Excerpt in Fast Company)
Super Chef offers advertising chiefly through BlogAds within the firm's "Food Hive":
Super Chef is an Amazon.com Associate with stores available as follows:
Copyright Juliette Rossant. All Rights Reserved.