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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant
Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Brands & Branding Archive
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Promoting your restaurant after your TV appearance -
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Through his magazine, his spirit will live on -
Jamie Oliver Effect: Cranswick
Celebrity chef brands boost bottom line
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