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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Brands & Branding Archive
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Michelle Obama: Kids’ State Dinner
Posted on 2012/08/20 | No CommentsKids come up with lunches to meet their high standards and the governments' -
McCormick’s World of Flavors in Baltimore
Posted on 2012/08/13 | No CommentsOpen your food factory to increase customer loyalty and sales. -
Lindt Partners with the CIA
Posted on 2012/07/31 | No CommentsPlenty of Lindt chocolate for students and amateurs -
Heston Blumenthal & Simon Hulstone ‘s Height Cuisine
Posted on 2012/07/30 | No CommentsStart your Olympic experience onboard -
Orlando Amaro: Peach Month at Station 4
Posted on 2012/07/24 | No CommentsChef Orlando Amaro of Station 4 restaurant in Washington DC is celebrating peaches. Why not? No better reason then they are in season, local, and delicious. August is National Peach... -
Rock Harper: The James Beard Boot Camp for Policy & Change
Posted on 2012/07/23 | No CommentsThe James Beard Foundation is helping teach chefs to be better advocates. -
Ted Allen: Chefs and Champagne New York
Posted on 2012/07/12 | 1 CommentHobnob in the Hamptons -
Tom Colicchio: Topping Rose House
Posted on 2012/07/09 | No CommentsSuper Chefs are opening hotels -
US Foods: Next Top Product Contest
Posted on 2012/07/05 | No CommentsSuper Chefs have product lines, shouldn't you? -
Family Circle Magazine’s Presidential Cookie Bake-Off
Posted on 2012/07/03 | No CommentsWhat can chocolate chips tell us about First Ladies? -
Alain Ducasse: Qatar
Posted on 2012/06/28 | No CommentsWhy keep spreading globally? -
Todd English: Chile Olive Oil
Posted on 2012/06/25 | No CommentsCan Chile sell olive oil with sex appeal? -
Daniel Johnnes: Twitter Wine Auctions
Posted on 2012/06/19 | 1 CommentDaniel Johnnes is eWine -
Paula Deen Foods
Posted on 2012/06/18 | No CommentsPaula Deen in your grocery store -
Giada De Laurentiis: Clairol Natural Instincts
Posted on 2012/06/04 | No CommentsGet Giada's look -
Duff Goldman: YouTube’s HUNGRY
Posted on 2012/05/29 | No CommentsWho needs the Food Network when you have YouTube's HUNGRY? -
Todd English Closes Kingfish Hall
Posted on 2012/05/21 | No CommentsLearn to close down right -
BBC: 25TV’s Ghalia Mahmoud
Posted on 2012/05/02 | No CommentsA maid turned cook turned politician? -
Interview with Sanjeev Kapoor: FoodFood TV
Posted on 2012/04/10 | 2 CommentsSanjeev Karpoor aims to reach the global Indian Diaspora and then keep going -
Zaytinya: Greek Easter
Posted on 2012/04/09 | No CommentsEaster isn't only on one Sunday -
US Foods Launches New Products: Not Just Commodities
Posted on 2012/04/05 | No CommentsBe inventive, but not from scratch -
Interview: Roberto Donna and Hakan Ilhan at La Forcetta
Posted on 2012/03/19 | No CommentsThe importance of finding the right business partner -
Cathal Armstrong: St. Patrick’s Day Grand Marshall
Posted on 2012/03/15 | No CommentsJoin the parade! -
Mario Batali & Joe Bastianich: $5.25M Settlement
Posted on 2012/03/12 | No CommentsWhat does a huge settlement mean for other restaurateurs? -
Michel Richard: Revel in Atlantic City
Posted on 2012/02/16 | No CommentsExpansion without a TV show
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