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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Brands & Branding Archive
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Morimoto Skewers Flight with DNC
Posted on 2009/11/10 | 3 CommentsIron Chef and Iron Chef America star to appear in airports... -
Allen Susser Goes Hollywood with DNC
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I Love Food Network Fansite
Posted on 2009/10/06 | 3 CommentsAren't fan site usually created by fans? -
Gourmet to Shutter
Posted on 2009/10/05 | 3 CommentsVenerable Gourmet will discontinue publication after November 2009...
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