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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Brands & Branding Archive
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Butterfinger the 13th
Posted on 2011/05/27 | No CommentsIs Rob Lowe the Candy Man? -
Saveur: Norman Van Aken’s Inspiration
Posted on 2011/05/24 | No CommentsThe nature of inspiration -
HartmanSalt: Map of American Foodscape
Posted on 2011/05/23 | 2 CommentsGuide for restaurant rides -
Tucocina and Denise Portillo
Posted on 2011/05/09 | No CommentsA match made in promotion heaven? -
Jamie Oliver and Better Homes & Gardens
Posted on 2011/05/03 | No CommentsMaking media allies -
Emeril Lagasse: The Originals
Posted on 2011/04/25 | 1 CommentPlan for next century -
Food Flicks: Marcus Samuelsson and Endangered Species
Posted on 2011/04/15 | No CommentsMale food, Female food? -
Rick Moonen: Gulf Wild
Posted on 2011/04/14 | No CommentsEat Gulf of Mexico Snapper and Grouper Again -
James Beard Foundation: Pop-up
Posted on 2011/04/05 | No CommentsDid the James Beard Foundation invent the Pop-up? -
Todd English: Will Olives Re-Open?
Posted on 2011/04/04 | No CommentsFew chefs close their flagships -
Showmanship: Chef Brown’s Sensorium
Posted on 2011/03/25 | No CommentsFood as Theater... -
Duff Goldman: Blue Bunny Ice Cream
Posted on 2011/03/22 | 1 CommentDuff Goldman ice cream - for kids? -
Valentine from Richard Nixon?
Posted on 2011/02/10 | 1 CommentIt's a piece of cake -
Valentine’s Day: Isabelle’s CurlyCakes
Posted on 2011/02/08 | 2 CommentsSuper Chefs innovate for Valentine's Day -
Emeril Lagasse Signs Up to Hallmark
Posted on 2011/01/10 | 1 CommentDo we need another TV show from Emeril? -
Oprah Winfrey’s OWN
Posted on 2011/01/03 | 1 Comment2011's big, opening launch -
Yoxi: Reinvent Fast Food
Posted on 2010/12/13 | 1 CommentCheck out the final videos -
Holiday Gifts: Starfrit’s Light Cast Iron Pan
Posted on 2010/12/02 | 14 CommentsA heavy cast iron pan is useful If you find an intruder in your kitchen, or you wanted to pound a piece of veal into scaloppini-thinness – and then cook... -
Holiday Gifts: Golden Star White Jasmine Sparkling Tea
Posted on 2010/11/23 | 1 CommentSparkling tea that goes with spiced food. -
David Burke: Bowlmor Lanes
Posted on 2010/11/09 | 1 CommentAfter casinos, cruises, and baseball stadiums, try a bowling alley -
Chicago Cutlery: Play with Your Cheese
Posted on 2010/10/19 | No CommentsCheese is tastier then Legos -
Jamie Oliver: I am Nikon
Posted on 2010/10/11 | No CommentsLearn to photograph while you cook -
Jamie Oliver in Dubai
Posted on 2010/09/21 | 4 CommentsBuddy Bear Maurice and Dubai -
Schwan’s Home Service: Chef Jet
Posted on 2010/08/30 | 1 CommentBranding Asian Cuisine with off-shelf space -
Tonnino Tuna Chef Challenge: Who Wins?
Posted on 2010/08/23 | No CommentsProduct endorsement and recipe development on the cheap
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