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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Brands & Branding Archive
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Dora & Diego Let’s Cook
Posted on 2010/08/19 | 1 CommentCook Spanish-inspired recipes with your kids and Dora -
Viaggio: Mario Batali The Magazine
Posted on 2010/08/17 | 1 CommentAre you a Celebrity Chef is you don't have a magazine? -
Groupon and Bravo: Top Chef Discounts
Posted on 2010/08/05 | 1 CommentPromoting your restaurant after your TV appearance -
Michael Batterberry, RIP
Posted on 2010/08/02 | 1 CommentThrough his magazine, his spirit will live on -
Jamie Oliver Effect: Cranswick
Posted on 2010/07/19 | 1 CommentCelebrity chef brands boost bottom line -
Heston Blumenthal and Delia Smith join Waitrose
Posted on 2010/07/13 | 1 CommentCan celebrity chefs deliver on branded supermarket products? -
Celebrity Cruise with Food Network Stars
Posted on 2010/06/17 | 1 CommentCruise with Food Network celebrities. -
Marcus Samuelsson Cooks with TV Fame
Posted on 2010/06/14 | 1 CommentBlueStar turns Marcus' recent win on Top Chef Masters into a searing success for branding -
Michelle Obama Launches Chefs Move! to Schools
Posted on 2010/06/04 | 1 CommentSuper Chef was at the White House today among “hundreds of chefs” and fellow members of the press on the (hot) South Lawn while First Lady Michelle Obama‘s announced the... -
Top Chef University
Posted on 2010/05/18 | 2 CommentsWould you be ready to step into a restaurant armed with your Top Chef certificate? -
Susan Spicer’s Bayona: 20 Years
Posted on 2010/05/17 | 1 CommentHow to celebrate longevity... -
Ruth’s Chris: Taxi Appreciation Day
Posted on 2010/05/11 | No CommentsSteering taxis -- and customers... -
Nigella Lawson iPhone App: Quick and Porny
Posted on 2010/04/22 | 4 CommentsShe's quick, oh yes: very quick -
Emeril’s Red Marble Steaks
Posted on 2010/04/19 | 1 CommentEverything but the kitchen sink -- and now the sink! -
NRA: Hot Chef Challenge 2010
Posted on 2010/04/13 | No Comments"If you think I'm sexy.." -
Norman’s: Ford Fiesta Movement
Posted on 2010/04/06 | No CommentsWhat has Ford got to do with Norman’s at the Ritz Carlton, Grande Lakes Orlando? It turns out Ford is handing Norman’s some free publicity. The Ford Fiesta Movement promotion... -
Food Network and Delaware North Restaurants
Posted on 2010/04/01 | 1 CommentA network goes into the restaurant business? -
Marco Pierre White Beefs Up Bernard Matthews’ Turkeys?
Posted on 2010/03/23 | No CommentsWill this branding counter Jamie Oliver's criticisms? -
Super Chefs Keep Opening Restaurants
Posted on 2010/03/16 | No CommentsDo new concepts mean new life? -
Duff Goldman: DecoPac Kits
Posted on 2010/02/22 | No CommentsTranslating fame -
Anthony Bourdain & Eric Ripert: Turn and Burn
Posted on 2010/02/18 | No CommentsMaybe not even adult-friendly... -
Jamie Oliver: TED Prize
Posted on 2010/02/15 | 2 Comments$100,000 for pioneering work in the UK and the US to change food in schools and at home -
Michelle Obama: Let’s Move
Posted on 2010/02/10 | 5 CommentsSuper Chef applauds First Lady Michelle Obama‘s new campaign to fight childhood obesity: Let’s Move. Highlights of this new initiative include: The FDA will work with foodmakers to make labels... -
Food Network beams into Middle East
Posted on 2010/02/01 | 2 CommentsOf adolescent oglers--and grillin' (without chillin') for a millennium or two. -
Jamie Oliver’s Food Revolution: Huntington
Posted on 2010/01/22 | 3 CommentsCan Jamie change the hearts and minds of 50,000 citizens -- in the unhealthiest city in America?
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