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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Top Chef Masters: Episode 2 Chefs
Posted on 2009/06/12 | No CommentsRecently, Super Chef participated in a group conference call with other journalists to interview four chef contestants in Top Chef Masters, episode 2. What was most illuminating was the wonderful... -
Top Chef Masters
Posted on 2009/06/09 | No CommentsDebuts on Wednesday, June 10, 2009
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