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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Jamie Oliver Archive
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Cairo Restaurant Meat Strike
Posted on 2010/04/29 | No CommentsWhat would happen in the US if restaurants held similar strikes, or flexed their combined muscle for real change? -
Nigella Lawson iPhone App: Quick and Porny
Posted on 2010/04/22 | 4 CommentsShe's quick, oh yes: very quick -
Whole Foods: Sustainability
Posted on 2010/04/20 | 1 CommentLook who's climbing onto the Jamie Oliver–Michelle Obama bandwagon! -
ABC, CBS, and NBC Food Shows
Posted on 2010/03/29 | No CommentsWhat is the common theme – besides food? Failure. -
Marco Pierre White Beefs Up Bernard Matthews’ Turkeys?
Posted on 2010/03/23 | No CommentsWill this branding counter Jamie Oliver's criticisms? -
Art Smith: Happy Birthday – Love, Oprah
Posted on 2010/03/02 | No CommentsWhat do two chefs, a politician’s wife, and a talk show host have in common? The desire to take on the American obesity epidemic. It seems Jamie Oliver (that’s the... -
Jamie Oliver: TED Prize
Posted on 2010/02/15 | 2 Comments$100,000 for pioneering work in the UK and the US to change food in schools and at home -
Michelle Obama: Let’s Move
Posted on 2010/02/10 | 5 CommentsSuper Chef applauds First Lady Michelle Obama‘s new campaign to fight childhood obesity: Let’s Move. Highlights of this new initiative include: The FDA will work with foodmakers to make labels... -
Jamie Oliver’s Food Revolution: Huntington
Posted on 2010/01/22 | 3 CommentsCan Jamie change the hearts and minds of 50,000 citizens -- in the unhealthiest city in America? -
Slow Food USA: Better School Food!
Posted on 2009/11/12 | 1 Comment'Tis the season: write your Congressional rep... -
Jamie Oliver: Jamie’s Food Revolution
Posted on 2009/10/14 | 1 CommentJamie's new cookbook is more than hoopla...
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