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What is a “Super Chef”?
Briefly: "A super chef is an empire-building celebrity chef."
Detailed: "A number of ingredients go into making Super Chefs. Their businesses reach geographically outside one city and beyond restaurants into other businesses. They are celebrated for their cooking talents and bedazzling, media-savvy ways. They manage large businesses, building brand names and personal wealth unheard of before among chefs. Their business empires are enduring."
Juliette Rossant: Super Chef
(New York: Free Press, 2004)(Excerpt in Fast Company)
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Posted on 2011/01/10 | 1 CommentDo we need another TV show from Emeril? -
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Posted on 2010/11/22 | No CommentsCould Ace of Kids be next? -
Michael Symon: Food Feuds
Posted on 2010/09/28 | No CommentsSome feuds are better kept fiesty
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